Privacy policy

SG Launch Brief publishes reference pages on Singapore new launch homes. In this policy, "we" and "us" mean SG Launch Brief. This policy explains how we handle personal data under Singapore's Personal Data Protection Act 2012 (PDPA).

We only collect what you type into a form, plus a few details your browser sends.

• Enquiry and showflat visit form (the contact page and launch pages). Required: full name, email, mobile number and your consent tick. Optional: the project, bedrooms you are interested in, your buying timeline, a free-text note, and for a visit, your preferred day, time and date.
• EC eligibility checker.Your answers stay in your browser and are never sent. If you then send an enquiry from that page, the result (for example "check needed") goes with it only while the line saying so is left on. You can switch it off before sending.
• Email subscribe box("Hear about new launches before they open"). Your email address only.
• Project alerts, where a page offers them. Your email, and optionally your name and WhatsApp number.
• Details sent with any form. The page and project you sent it from, and how you first reached the site in that visit: the first page you landed on, the site that referred you, and any campaign tags in the link (for example, that you came from our Instagram). Your IP address is used briefly to block spam and is not kept by us, beyond our hosting provider's standard request logs.

• To reply to your enquiry and arrange a showflat visit if you asked for one.
• To tell you about new launches you asked about, and to pass your enquiry to licensed property salespeople to follow up.
• To send the emails you signed up for, such as new briefs or a project alert.
• To understand which pages and channels bring visitors, so we can improve the site.
• To keep the forms free of spam and abuse.

• Licensed property salespeople. Enquiries and showflat visit requests are copied to licensed property salespeople, who may follow up with you by phone, WhatsApp or email. Email subscriptions and project alert sign-ups are not copied to them.
• Our service providers. Our website host, our email delivery provider, our email inbox providers and the calendar we use to book showflat visits handle form submissions for us, only to run the site, deliver and store the emails, and arrange your visit.
• Google and Meta, for analytics and advertising measurement (see section 5). Their analytics and advertising tools do not receive what you type into our forms.

We do not sell or rent your personal data, and we do not pass it to developers or data brokers.

Some of these providers store data outside Singapore. Where that happens, we take steps so it is protected to a standard comparable to the PDPA.

We use Google Analytics 4 and the Meta Pixel. They set their own cookies and record pages viewed (including campaign tags in the link), your IP address, device and browser type, your approximate location, and when you tap a register, WhatsApp or form button. The Meta Pixel can also be used to measure and show ads to people who visited the site. For a sent enquiry, Meta may receive the project name, never your name, email or number.

Our site sets no cookies of its own. It saves your light or dark theme in your browser, and keeps how you reached the site in that tab only until you close it.

You can block or delete cookies in your browser settings. You can also opt out of Google Analytics with Google's "Google Analytics Opt-out Browser Add-on", and manage how Meta uses site visits for ads in your Facebook or Instagram settings under "Ad preferences" and "Your activity off Meta technologies".

The "WhatsApp us" button opens a chat in WhatsApp with a short message that may name the project you're looking at. Nothing you send passes through this site. Your chat is with us and is handled under this policy, and WhatsApp handles it under its own privacy policy.

Form submissions arrive by email. A private copy may also be kept with our website host so an enquiry is not lost if an email fails. We protect your data with reasonable security measures and limit access to the people who need it.

We keep your details for 24 months after you last contacted us, unless the law needs us to keep them longer. After that we delete them from our records, including the copies in our email inboxes, and ask the salespeople who received them to delete their copies.

You can withdraw your consent at any time. Reply STOP to any email from us, or email enquiry@sglaunchbrief.com. We will stop using your data for that purpose, tell the salespeople following up to stop, and confirm by email. If you withdraw, we may not be able to help with an open enquiry.

You can ask what personal data we hold about you and how it has been used in the past year, or ask us to correct it or delete it. Email enquiry@sglaunchbrief.com. We may ask you to confirm who you are, and we will reply as soon as we reasonably can, normally within 30 days.

For any question about this policy or your data, email our data protection contact at enquiry@sglaunchbrief.com.

We will update this page if what we collect or how we use it changes, and change the date at the top. This policy is governed by the laws of Singapore.